Joupii and Bird & Fish
Our packaging designs for the re-issue of Patrick Ryland’s classic toys Joupii and Bird & Fish have been featured on DesignWeek and TheDieline.com.
DesignWeek can only be read by subscribers (and sadly the printed magazine ceased trading a few weeks ago) but for those of you who don’t have a subscription the gist of the article talks about our use of Fedrigoni paper (a premium Italian brand) for the Joupii box and how his name mark was inspired by his most distinguishing feature, his eyes.
The Dieline article is open to all and can be viewed here…
Joupii is manufactured by Il Leccio toys and Bird & Fish are manufactured by Selegiochi under the MasterToys brand, both are based in Italy. Bella!
