Say hello to Joupii!

Back in February of this year we began working with Italian toy company Il Leccio on the packaging, identity and marketing material for Joupii. Designed in 1970 Joupii was one of the toy designs that won Patrick Rylands RDI the Duke of Edinburgh’s Prize for Elegant Design (now called the Price Philip Designers’ Prize).

Patrick also designed PlayPlax which we helped Portobello Games relaunch last year (you can buy PlayPlax worldwide by clicking here).

Although the identity, marketing material and box design were produced in time for the Nuremberg International Toy Fair this is the first time we’ve seen Joupii in all his glory.

Joupii is made in Italy and will be available to buy worldwide very soon from the Il Leccio website.