PlayPlax and James Webb in Design Week
The latest edition of Design Week magazine features Webb & Webb designer James Webb talking about branding toys with mass age range appeal. Using our recent re-design of the iconic PlayPlax toy he explains how Webb & Webb undertook a project to repackage a toy that was designed for children but now has definite ‘adult appeal’.
You can see a small section of the article above. Article © Centaur Media Ltd 2010
